What’s the top car brand for the J.D. Power 2020 U.S. Initial Quality Study?

By Product Expert | Posted in Awards & Accolades, Kia News on Tuesday, July 14th, 2020 at 6:42 pm
Green 2020 Kia Soul driving on a gravel road

There’s much to like about Kia vehicles, with the beautiful designs, excellent performance, cutting-edge technologies, refined interiors, high-level safety, and affordable pricing. Kia vehicles also have a much-deserved reputation for quality and reliability. As proof of this, J.D. Power recently named Kia the top mass-market car brand for its 2020 U.S. Initial Quality Study.

Kia: #1 Mass-Market Car Brand for the J.D. Power 2020 U.S. Initial Quality Study

This marks the sixth consecutive year that Kia earned the top spot for the J.D. Power U.S. Initial Quality Study, which measures the quality of vehicles over the first 90 days of ownership. For the 2020 U.S. Initial Quality Study, 189 models across 26 vehicle segments were analyzed, using information gained from 87,282 vehicle owners. Respondents for the study were asked to give feedback on such things as engine and transmission performance, driving experience, and many different quality issues. Scores were recorded on the basis of problems per the number of vehicles, with a lower score reflecting a higher quality. Kia greatly impressed with a score of 136 problems per 100 vehicles.

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Blue 2020 Kia Forte parked on a grassy field

J.D. Power 2020 U.S. Initial Quality Study Spots for Specific Kia Models

The success of Kia for the J.D. Power 2020 U.S. Initial Quality Study was aided by the strength of two models: the 2020 Kia Forte compact car and the 2020 Kia Soul compact SUV. Both models made the top 10 list for all vehicles in the Initial Quality Study and were the leaders for their respective vehicle segments. Also, Kia had two other vehicle segment-leading models: the 2020 Kia Sorento midsize SUV and the 2020 Kia Sedona minivan.

If you’re from New Jersey and would like to experience firsthand the impressive quality of a Kia vehicle, then visit us at Bridgewater Kia!


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